Marketing isn’t new to the assiduity; still, over the times, it has evolved and revolutionized how businesses present themselves. Different social media platforms have come up and are being considerably used to reach implicit guests. But now, brands are using WhatsApp to promote their services.
What made WhatsApp, a messaging operation, an ideal platform for promoting a business? The answer is the numbers and the outgrowth it has brought with them.
The exploration states that WhatsApp dispatches have a 98 opening rate over other channels whereas emails have an opening rate of 35 to 40.
This blog will take you through some of the top WhatsApp marketing juggernauts.
What’s WhatsApp?
WhatsApp is a messaging app, like Facebook Messenger or We converse.
The mobile app uses the phone’s Internet connection to let you communicate with other WhatsApp druggies, making it an affordable volition to transnational calling or texting.
WhatsApp was an independent runner company when it launched in 2009, but Facebook acquired it in 2014. As of 2021, it’s still possessed by Facebook.
People use WhatsApp for business or particular use because
It’s free. The only charges you might get are data roving charges.
It’s dependable. As long as you ’re connected to wi- fi or have mobile data, you can use WhatsApp to communicate with druggies each over the world.
It’s extensively available. There are WhatsApp druggies in 180 different countries.
It’s not just about texting. You can use WhatsApp for voice dispatches, calls and videotape calls, as well as participating prints, vids, documents, or your position.
8 WhatsApp stats you presumably did n’t know
The figures speak for themselves.
- WhatsApp is the most popular mobile runner app in the world
2 billion people worldwide use WhatsApp at least formerly per month.
This places WhatsApp ahead of other popular runner apps Facebook Messenger with1.3 billion druggies and WeChat with1.2 billion druggies.
How to get started and set up whatsapp marketing to promote your business?
The Whatsapp Business app is available for Android as well as iOS users now so here’s a step-by-step explanation of how you should download and set up your WhatsApp Business account.
Step 1: Search for ‘WhatsApp Business’ on the Play Store and download the app
Step 2: Accept the terms and conditions with/without reading them
Step 3: Add your business mobile number
To register on the app, you need a mobile number different from the one you are using on your personal WhatsApp. If you have a dual phone, you can simply buy another SIM card and use that. If you don’t, you may have to buy another phone and use a new SIM card to register.
A third option is to simply use your existing number; however, your personal profile will be transferred to a business profile if you do this and you will only be able to use the WhatsApp Business application thereon.
After registering, the app will send you an OTP to verify your number. You will get a pop-up option if WhatsApp automatically detects the OTP so you can use that for convenience.
Step 4: Add your business information
It’s time to add your business name and image. We recommend you use your official logo and business name.
Note: Although it has been mentioned that you cannot change your business name once it’s set, we have found a trick to do it. Simply uninstall the app and reinstall it, follow steps 1-3 and change your business name in step 4!
Step 5: Explore the business settings and set them
As already mentioned above, there are a host of business options that you can use to make your business appear more professional. Fill up your required information and set up your messages to start with.
Step 6: Set up the WhatsApp Pay option
If you want to send and receive payments via WhatsApp itself, here’s how you can do it. Click on the 3 dots or the settings option, go to the ‘Payments’ option. Choose ‘Add Payment Method’. You will be asked to accept the WhatsApp Payment policies. Accept it and Continue.
Select your bank name, fill in the details and give the registered number with that account, An OTP will be sent. Punch it in and voila, your account is verified. Now just set a UPI pin for future transactions.
With your Whatsapp UPI ID, anyone can send you payments even if they don’t have their WhatsApp Pay account.
Step 7: Notify your existing business contacts
It’s a good idea now to message your existing business contacts and notify them of your change in number. Request them to only use this number to WhatsApp you from now on. You can use this template:
“Good morning! This is Amanda from Confectionery Treats. We have decided to shift to WhatsApp Business to handle all business-related queries and messages. Please save this number and use this number to get in touch with us. You can also view our business details here. Looking forward to doing business with you. Have a great day!”
Once you’ve set up your business account, here are some strategies you can use to get started with Whatsapp Marketing.
useful Whatsapp business tools
Sparkcentral by Hootsuite
Sparkcentral makes customer service conversations a breeze. It’s an automated messaging platform, ideal for managing high volumes of messages.
Sparkcentral offers chatbots and AI solutions that help businesses automate customer service across social platforms — all in one dashboard. It works with WhatsApp, as well as Facebook Messenger, WeChat, Instagram and more.
Scan this QR code to start chatting with a Sparkcentral representative on WhatsApp, and find out more about what it can do, right now:
QR code to chat with a Sparkcentral representative on WhatsApp
WhatsAuto
WhatsAuto is another solution you can use to build better auto-replies. WhatsAuto lets you create a chatbot, schedule auto-replies and easily turn auto-replies on and off.
Cleanup for Business WhatsApp
Download this business tool if you don’t want to spend time manually deleting old files off of WhatsApp. Cleanup makes cleaning up WhatsApp Business easy — you can select multiple files at once and quickly delete old images, videos, audio files, notes and profile pictures. The app works offline, too.
