Social commerce is still in its early stages in the US, but eCommerce businesses that are willing to experiment with this new sales channel can reap the benefits of being ahead of the curve.
Social commerce is a type of e-commerce that allows customers to purchase products or services through social media platforms.
By selling their products on social media, eCommerce businesses can reach a larger audience, build trust and credibility with their customers, and create a more seamless customer experience.
In the US, social media platforms such as Facebook and Instagram have become increasingly popular among consumers for discovery and purchase decisions.
According to a recent study, 71% of US respondents said they had made a purchase after seeing it on social media, and that social media is playing an important role in their purchase decisions.
With this in mind, businesses need to understand how to leverage social media for social commerce to succeed in today’s market. Here are ten strategies for success in the US market:
Why should eCommerce businesses consider social commerce?
Social media platforms are an increasingly important channel for eCommerce businesses to sell their products. According to a recent report from Econsultancy, social media is the fastest-growing channel for eCommerce retailers.
Furthermore, the report found that social media users are more likely to make purchases on social media than through other channels.
This data suggests that eCommerce businesses should consider using social media platforms to sell their products. However, there are a few considerations that businesses should keep in mind when using social media for commerce.
First, it’s crucial to understand the different social media platforms and how they can be used for commerce. For example, Facebook and Instagram are two popular social media platforms where businesses can sell their products through engaging content such as video marketing, infographics, images, and so on.
Each platform has its unique features and functionality that can be used to enhance the customer experience and increase conversion rates.
Second, it’s important to develop a strategy for using social media for commerce. Businesses should consider their target audience, what products they want to sell, and how they want to position themselves on social media. Developing a cohesive strategy across all channels is key to success in eCommerce.
10 Strategies for social commerce in US Markets
Social commerce provides an opportunity for companies to engage customers in new ways, build trust, and increase sales.
To capitalize on this growing trend, US businesses must develop strategies for social commerce that are tailored to their specific needs. Here are ten strategies for leveraging social commerce in the US market:
1. Focus on creating content tailored for each platform
Different social media platforms require different content strategies, so eCommerce businesses need to focus on content creation that is tailored to each platform.
Not all social media platforms are created equal when it comes to social commerce; some platforms are better suited for certain types of marketing than others.
For example, Instagram stories are great for showcasing products, while Twitter is best used for short updates and customer service inquiries.
So it’s important to use targeted marketing channels to maximize exposure and conversions on each platform.
2. Creating engaging content
Social media platforms allow businesses to connect with potential customers on a more personal level than traditional marketing channels. Focusing on building relationships through content marketing helps create trust and loyalty between brands and their customers.
Content plays a huge role in the success of any social commerce campaign, so make sure you create content that will be interesting and engaging for your target audience.
This can include social media videos, motion graphics, infographics, photos, blog posts, or any other type of content that resonates with your consumers.
3. Make sure your website is mobile-friendly
Many shoppers today prefer using their mobile devices over desktop computers when shopping online. Over 60% of social media users in the US access their accounts via mobile devices.
So, it’s crucial to optimize your website for mobile viewing if you want to increase sales conversions from US markets.
4. Leverage user-generated content to sell products on social media
UGC is a great way to showcase real people’s experiences with your product or service which helps build trust among potential buyers in the US market.
Encourage customers to share pictures or videos featuring them using your product or service on their social media accounts with branded hashtags or campaigns for maximum exposure. That way, you can build trust among potential buyers and increase conversions quickly.
5. Offer exclusive deals
Social commerce is all about providing value to your customers. Therefore, offering excellent deals on your products through social commerce can be a great way to entice customers into making purchases.
Consider offering deals such as free shipping or discounts on bulk orders to encourage customers to purchase more than one item at once. By creating exclusive offers for your followers, you’ll not only increase sales but also loyalty among your customers.
You can do this through Facebook ads, Instagram stories, or any other type of promotion you choose.
6. Provide excellent customer service
Having an effective customer service strategy can help ensure customer satisfaction which will lead to more positive reviews and higher conversions from US markets over time.
Consider setting aside time each day or week dedicated solely to responding to customer inquiries, addressing concerns, and resolving issues quickly and efficiently via social media channels.
7. Leverage Influencers
Influencers are becoming increasingly essential in eCommerce marketing campaigns as they have a large network of followers who trust their recommendations.
When selecting influencers, be sure to choose people who align with your brand values and target audience so you can ensure maximum reach and engagement.
By partnering with influencers, eCommerce businesses can reach a greater audience and gain more exposure for their products or services.
8. Use persuasive tonality
The tonality used while engaging with potential customers should be persuasive yet friendly – no one likes being sold too aggressively!
Use language that is inviting yet authoritative enough so that potential customers will feel compelled towards making purchases through your business’s online storefront instead of competitors’.
Focus on showcasing the benefits of purchasing from you rather than just listing features or making demands of your audience.
9. Utilize paid advertising
Paid advertising is one of the most effective ways to increase brand visibility and reach potential customers quickly. Through targeted campaigns, businesses can display their ads in front of people who are likely interested in their product or service.
In other words, advertising on social media platforms allows you to target specific audiences based on their interests and demographic information. This type of targeted advertising can increase brand awareness and drive conversions effectively if done correctly.
Social commerce offers a wealth of opportunities for eCommerce businesses looking to capitalize on the US market.
With an effective social commerce strategy in place, you can increase your brand awareness, drive more sales, and build relationships with your customers.