The outdoor business sign is an essential aspect of brand identity and marketing. It is often the first impression customers have of a business and can influence their decision to enter or pass by.
Effective outdoor signage can improve brand recognition, increase foot traffic, and ultimately lead to more sales. However, choosing the right sign makers for your brand can be a daunting task, with various factors to consider.
In this article, we will discuss the importance of outdoor business signage and provide a comprehensive guide to help you choose the right sign makers for your brand.
Types of Outdoor Business Signage
When it comes to outdoor business sign options, there are various types to choose from. Each type serves a unique purpose and can help businesses achieve their marketing and branding goals. Here are the most common types of outdoor business signage:
Illuminated Signs
Illuminated signs are perfect for businesses that operate during the night or early morning hours. They have lighting systems that make them visible at all times.
Illuminated signs can be made using different materials such as acrylic, aluminium, and vinyl. They are available in a variety of shapes and sizes, and you may customise them to fit any brand’s needs.
Common examples of illuminated signs include neon signs, LED signs, and backlit signs.
Non-Illuminated Signs
Non-illuminated signs are visible during the day. They do not have lighting systems like illuminated signs.
Non-illuminated signs can be made using different materials such as wood, metal, and PVC. They can be customized to fit any brand’s needs and are available in various shapes and sizes.
Common examples of non-illuminated signs include panel signs, post and panel signs, and dimensional letter signs.
Wayfinding Signs
Wayfinding signs help people navigate through an area. They are commonly present in outdoor settings such as parking lots, campuses, and cities. They help to guide pedestrians or drivers to their desired destination.
Wayfinding signs can be made using different materials such as metal, acrylic, and vinyl. They are available in a variety of shapes and sizes and can be customized to fit any brand’s needs.
Monument Signs
Monument signs are freestanding structures located at the entrance of a business or property. They have to make a statement and create a lasting first impression.
You may make monument signs using different materials such as stone, brick, and concrete. They are available in various shapes and sizes and can fit any brand’s needs.
Pylon Signs
Pylon signs are tall structures that are visible from a distance. They have common uses along highways and major roads to attract the attention of drivers.
These signs have different materials, such as steel, aluminium, and acrylic. They are available in various shapes and sizes.
Sign Makers Qualifications
Choosing the right sign maker for your brand is crucial to achieving your marketing and branding goals. Here are some qualifications to consider when choosing a sign maker:
Experience
Experience is an important factor to consider when choosing a sign maker. You want a sign maker who has years of experience designing and producing quality outdoor signage.
An experienced sign maker can provide guidance on the best design options, materials, and installation methods based on their past projects.
Portfolio
Reviewing a sign maker’s portfolio is an excellent way to evaluate their skills and capabilities. A portfolio showcases their past projects and gives you an idea of their design style, attention to detail, and quality of work.
Certification and Licenses
It is important to choose a sign maker who is certified and licensed to operate in your area. Certification and licenses show that the sign maker has met specific standards and regulations set by the industry and local authorities.
Customer Reviews
Checking customer reviews and ratings is an excellent way to gauge a sign maker’s reputation. Look for feedback on quality of work, responsiveness, and reliability to get a sense of how they have performed in the past.
Signage Materials
Choosing the right material for your outdoor business sign is crucial to achieving your branding goals. Here are some common materials that you may use in outdoor signage:
Acrylic Signs
Acrylic signs are a popular choice for outdoor signage because they are durable and easy to customize. They are available in a variety of colors and the sign makers can cut them into different shapes and sizes.
Aluminum Signs
Aluminium signs are lightweight and weather-resistant, making them an excellent choice for outdoor signage. They are available in different sizes and shapes and can be customized with various finishes.
Wood Signs
Wood signs provide a rustic and natural look that is perfect for certain brands. They can be made using different types of wood and finished to achieve the desired look.
PVC Signs
PVC signs are durable and weather-resistant, making them a suitable choice for outdoor signage. They are available in different colours and can undergo customization.
Vinyl Banner Signs
Vinyl banner signs are ideal for temporary outdoor signage. They are flexible, easy to install, and available in various sizes and colours.
Take Away
Choosing the right sign makers for your brand is crucial to achieving your marketing and branding goals.
By considering the types of outdoor business sign, sign maker qualifications, signage materials, budget considerations, and signage design and branding, you can make an informed decision that aligns with your brand identity and goals.
Remember to review portfolios, check customer reviews, and ask for certifications and licenses before making a final decision. With the right outdoor signage, you can attract more customers, increase brand recognition, and ultimately drive more sales for your business.